Purdue University Calumet advertising and marketing students are national champions!
A team of 31 students placed first Friday (5/30) in the finals of the National Student Advertising Competition at Boca Raton, Fla.
Tops field of 140
The competition, sponsored by the American Advertising Federation, challenged 140 college and university teams to think creatively and strategically in developing a $10 million, fully integrated advertising campaign for corporate sponsor and cosmetic direct sales company Mary Kay. Competing teams targeted Mary Kay’s 18 to 25-year-old female market.
“Winning this competition introduced the advertising industry to Purdue Calumet,” university Marketing Instructor Matt Hanson, who directed and mentored the students throughout their winning effort, said. “Countless professionals and agency recruiters have been congratulating us through email, phone and social media.”
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